PROJECT | Sisley Paris
Date:
2024
2024
Project Overview:
Development of a conversion campaign for the new launch: Exfoliating Enzyme Mask.
Os materiais:
Sequência de posts (vídeo ou estático)
Sequência de stories (vídeo)
Convite para masterclass em png ou gif
My Role:
Creating posts for social media, focusing on the new launch, and also an invitation for the best consumers. As it was a conversion campaign, there was a GWP promo.
Creating posts for social media, focusing on the new launch, and also an invitation for the best consumers. As it was a conversion campaign, there was a GWP promo.
Creating a carousel to present the benefits and properties of the new product, using a video to show the texture and how to apply it. As the launching campaign had a gift with the purchase, it was displayed on the first frame to generate curiosity and engagement.
Creation of two versions for the invitation for best consumers to join the masterclass: one focusing on the model and the other on the texture.
